I am not usually the complaining type, but I’ve been really annoyed of late with Capture One’s marketing and support tactics.
It all started with vague messages to pre-order the latest version that was due for release. I understand the need to build up interest and some hype, but not saying almost anything about what those new features will be and how they might benefit me was not something I expected from a company that is so well regarded. It would have been OK with one or two messages, but an incessant campaign of email after email for weeks is just a bit too much.
They’ve also been less than forthcoming with support for version 13 on the new Apple M1 based machines. This document says that support for version 14 is coming, but stays silent for 13. As someone who paid for a perpetual license for this version, I am disappointed about this incomplete messaging. If I get a new M1 based laptop, does that mean I have to upgrade to version 14? If so, that just feels wrong, especially as Apple announced the transition when version 13 was the one that Capture One was selling and presumably the company had access to the developer test kits that Apple sent out.